Design Leadership for AI-Native 
Product, 
Brand 
and Visual Systems
B2B SaaS | AI-Tech Insights Platform
Digital Product & UX
Complex data made legible. Led product UX across 5 generations of AI-native platform, turning ESG, risk, regulatory complexity into interfaces used by Fortune 500 leaders in Annual Reports
Data Visualization | Publishing | Reports
Fortune 500 Annual Reports, Visualized
Fortune 500 clients including Nike, Amazon, Philips, Deloitte, and Decathlon embed data visualizations directly into their public annual reports. I designed data visualization systems to serve Datamaran's clients, translating complex corporate data into legible narratives for executives, investors, policymakers, and the public.
Brand Identity | Logo | Typography
Brand ID Systems
Built Datamaran brand from zero — name, trademarked logo, visual identity, voice — scaled through Series A, B, C ($33M Morgan Stanley Expansion Capital)
PRODUCT MARKETING | VIDEO ANIMATION | CONTENT DESIGN
Visual Storytelling & Motion
Video, 3D motion and data visualisation storytelling for fusing craft with emerging tech to visualize tomorrow's narratives.
Design Thinking | Vision | B2B SaaS
Leadership & Innovation
Scaled design from 1 to 10+ across product design, UX research, copy, visual design. Built governance and processes that matured into full multi-discipline department. Pioneered AI-native workflows reclaiming ~2,000 hours annually using Bolt.new, Cursor, Figma MCP
SEQUENCING | EDITORIAL | VISUAL NARRATIVE
Place-Driven Photography for Leaders & Brands
Editorial, documentary, fashion, and executive portraits for clients such as Adformatie, Rijksmuseum, Bacardi, MTV NL, Dutch Ministry of Science and Education. Research intern at Magnum Photos; supported exhibitions at Huis Marseille Photography Museum.
