Designing clarity for complex brand and technology experiences.
Hola! đź‘‹ I'm Bart Dykstra, Head of Design / Creative Director
Head of Design / Creative Director / Design Director | Brand + Product UX Design Systems | B2B SaaS & AI-Native / Generative AI Workflows | Brand Identity → Nasdaq | 15+ Yrs | Based in Valencia, Spain (CET), synchronized for PT & GST Time Zones.
Design 
leadership for 
brand and product 
, built AI-native 
Selected case studies:
Role — Head of Design, Product UX
Digital Product & UX
Complex data made legible. Led product UX across 5 generations of AI-native platform, turning ESG, risk, regulatory complexity into interfaces used by Fortune 500 leaders in Annual Reports
Role — Design Lead, Data Visualization
Fortune 500 Annual Reports, Visualized
Fortune 500 clients including Nike, Amazon, Philips, Deloitte, and Decathlon embed data visualizations directly into their public annual reports. I designed data visualization systems to serve Datamaran's clients, translating complex corporate data into legible narratives for executives, investors, policymakers, and the public.
Role — Brand Inventor & Design Lead
Brand ID Systems
Built Datamaran brand from zero. Name, trademarked logo, visual identity, voice. Scaled through Series A, B, C ($33M Morgan Stanley Expansion Capital).
Role — Creative Director, Motion Designer
Visual Storytelling & Motion
Video, 3D motion and data visualisation storytelling for fusing craft with emerging tech to visualize tomorrow's narratives.
Role — Head of Design, AI-Native Systems
Leadership & Innovation
Scaled design from 1 to 10+ across product design, UX research, copy, visual design. Built governance and processes that matured into full multi-discipline department. Pioneered AI-native workflows reclaiming ~2,000 hours annually using Bolt.new, Cursor, Figma MCP
Role — Photographer & Visual Director
Place-Driven Photography for Leaders & Brands
Editorial, documentary, fashion, and executive portraits for clients such as Adformatie, Rijksmuseum, Bacardi, MTV NL, Dutch Ministry of Science and Education. Research intern at Magnum Photos; supported exhibitions at Huis Marseille Photography Museum.