Named it. 
Built it.Took it to Series C. 
I'm Bart Dykstra
Creative Director
Brand, product and campaigns as one system
» $33M Series C, 5 platform generations, 1>10 design team, Fortune 500 published the output
» Hands on the tools: Figma, Cursor, Claude, Adobe, Houdini, motion, camera. Based in Valencia, working CET to PT
Selected work:
Role — Head of Design (Product UX), SaaS AI
Five generations. No rebuild from zero.
Product UX for Datamaran's ESG platform, 2014 to 2026. Its outputs ended up in Fortune 500 annual reports.
Role — Design Lead, Data Visualization
Fortune 500 Annual Reports, Visualized
Nike, Philips and Decathlon published charts from the platform in their reports. I designed the data visualization systems behind it.
Role — Art Director, Motion Designer
The Metaphor Makes the Decisions
One metaphor, four years, two films. Campaign art direction for Datamaran's Materiality 4 launch.
Role — Brand Inventor, Founding Designer
Named from zero. Held to Series C.
Name, trademarked logo, identity and voice for Datamaran. One system through Series A, B and C ($33M, Morgan Stanley Expansion Capital).
Role — Head of Design, AI-Native Systems
1 designer to 10. 2,000 hours back.
Built a design department across product, research, copy and visual. AI-native workflows in Bolt.new, Cursor and Figma MCP freed ~2,000 hours a year.
Role — Creative Director, Motion Designer
Films, 3D and data in motion.
Launch films, 3D motion and data sequences, from script to score. Includes the Materiality 4 and 2021 Datamaran films.
Role — Photographer & Art Director
Place-Driven Photography for Leaders & Brands
Editorial, documentary and executive portraits for Rijksmuseum, Bacardi, MTV NL, Adformatie and the Dutch Ministry of Education. Former research intern at Magnum Photos.
Process is a loop, not a line.
Discovery runs in parallel with delivery, in product and in brand. How I run design →
Insights
Clients and collaborators
